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Facebook Marketing Basics
Now that your Facebook Page is looking great and you’re encouraging people to visit it, let’s explore some ways that you can make the most effective use of the platform, in conjunction with the content strategy concepts represented within the previous chapter.
Pin important posts:
Facebook allow you to pin a single post to the top of your Page’s timeline for up to a week. Use this to feature important content, and make it more visible to fans who visit your Page. All new standing updates can seem below the stapled post until it is unpinned (or a week elapses), whereupon it will fall into its original chronological position.
After making a post, hover over it until the pencil icon appears, click it and choose ‘Pin to Top’. In explicit, posts to contemplate promise embody special announcements, contents, promotions, etc. Buy phone verified Facebook accounts.
Boost interaction with Facebook-embedded posts:
In August 2013, Facebook rolled out the ability to embed a personal profile or Page posts into an external website. Use embedded posts to lift conversations from your Facebook Page to help encourage and boost interaction with your statuses in places away from the site, like as part of a blog post, or even in an email newsletter as a way to drive readers to your Page.
As long as the status update you post is public, anybody can embed it from your Facebook Page or re-embed them from wherever else it appears, which – if your status is really shareable – could give your Page and content a lot of exposure. Embedded posts even include buttons for viewers to “Like”, comment, and share the post, and a button to “Like” your page.
How to embed a Facebook post?
- Hover over the post you want to embed, left-click on the arrow that appears, and choose “Embed Post”.
- Copy the code that appears and paste it as HTML on your website or blog.
Re-post top-notch content, but don’t be spam about it:
As not everyone checks their Facebook News Feed all day every day, and only a small proportion of your fans will see your content first time around if you have a killer article or link to share, post it several times as a way for as many of your fans to see it as possible. However, make a concerted effort to share the information underneath completely different guises, e.g., different wording in the text, an image with a link, a link share post, etc.
Although image-with-a-link posts are worth experimenting with, traditional link share posts come most often recommended because they reflect the way that the average person uses Facebook… when did you last see a friend sharing a link with an uploaded image?
Buy Facebook PVA accounts. Facebook will penalize your reach if you publish the exact same status over and again, as it has found folks react negatively to “copy and paste” posts.
Encourage clicks through call-to-actions but avoid “click-baiting”:
To encourage higher click-through rates from Facebook and other social media to your website and blog, being specific about what you want your customers to do use a clear call to action is often a good bet, e.g. “Click here for more information [your link]”. Sometimes that tiny push will build all the distinction between a winning standing and one that sinks while not a trace.
In relation to the above, it is worth pointing out that in August 2014, Facebook amended its News Feed algorithm to crack down on so-called “clickbait” article-sharing. These are typically articles with vague and over-promising headlines like “You’ll never believe WHO puked on the red carpet last night.
CLICK to see our exclusive pic! Facebook wants you to share valuable content that people will read and share with their friends, so if it spots that your fans are clicking on these types of links and returning straight to Facebook (because the content is poor) and not sharing, similar posts will receive less visibility in the future.
Conversely, high-quality links that get shared many times over will benefit from higher reach. Buy Facebook phone verified accounts.
Guarantee view with “Get All Notifications” and “See First” strategy:
One tactic that can be used to all-but guarantee that fans see all of your Page’s content is to train them to select the “Get Notifications” and “See First” options, found in a drop-down menu when hovering their cursor over the “Liked” and “Following” button underneath your Page’s cover photo.
With this selected, every time you post a new status update, the fans in question will be informed with a notification under the blue “globe” icon in the status bar of their Facebook account and your new content will appear at the top of that users’ News Feed respectively.
These requests are best communicated through a status update with a screengrab of the menu, to demonstrate the exact action that you wish them to take. Whether or not you are comfortable with asking at the risk of appearing pushy is up to you, and you should judge it based on the strength of the relationship you have with your audience.
If you do decide to do it, I wouldn’t force it upon fans very often, particularly as they are unlikely to be right on your Page when they see your instructions appear, and even more unlikely to click through and carry it out. Try different Relevant Tools Plagiarism Checker synchronic linguistics Checker Spell Checker.
- Tag people who feature in your videos, add descriptive labels and select the best thumbnail available in the menu that appears after the file has been uploaded or upload your own custom image. And don’t forget to grab the video embed code to include in a blog post on your website to encourage more exposure and interaction choose between embedding the whole status update, or just the video player itself for a cleaner look.